Tangela Live in Concert
CLIENT
Tangela
CLIENT INDUSTRY
Music
SERVICES
Content Creation, Website, Social Media Campaign, Logo Design, Music Video, Videography, Editing
BRIEF
Our goal was to create a dynamic and multi-channel marketing strategy for Tangela, designed to elevate her brand visibility, engage her audience, and drive revenue through targeted advertising, content creation, and merchandise sales. This approach would allow Tangela to connect with fans on a deeper level while generating significant returns.
WHAT WE DID
We crafted a cohesive visual identity, including logos, graphics, and branded merchandise, and developed professional photography and videography content to capture her unique style. We managed her social media channels with targeted campaigns, collaborations, and community engagement strategies. A dedicated website was built to feature tour dates, ticket sales, and an integrated online store for merchandise. Additionally, we developed engaging promotional content such as performance videos, digital flyers, and behind-the-scenes material to enhance her connection with fans. Weekly performance reports and post-campaign analytics were conducted to ensure optimized results.
RESULT
Tangela's online presence saw substantial growth, reaching over 48,000 people and generating 76,000 post engagements. Her campaign also garnered 1,171 landing page views, significantly expanding her visibility and connection with her audience. This increased digital reach has helped solidify her brand and foster a stronger online community.